April 77 Moving Beyond Denim

By Ara Anjargolian | 02 July 2007, 8:43 AM

After several seasons of producing rock and roll friendly denim and not much else, French label April 77 is taking the well traveled road towards becoming a full-fledged clothing line. First they introduced their new logo (above) to mark this evolution. Then, they posted a few teaser photos, close up shots of various pieces in their upcoming collection. We'll have to reserve judgment until we see the full collection of course, but from the looks of things they've managed to make a leap with aplomb.