April 77

Is there a denim company out there right now that isn't doing a skinny jean? Probably not. But April 77 gets bonus points for doing skinny jeans since 2002. The French denim company was started then by Brice Partouche. Moonlighting as a member of the rock band Rodeo Massacre, Partouche draws much of his inspiration for the brand from the style of punk rock bands of the past and present. Skinny (and often shiny) jeans and trousers. Kickass motorcycle pants. Fitted shirts. These are hallmarks of punk rock style and they've all made it into a collection that screams authenticity and quality.

In this unique moment in time April 77 finds itself at the center of another trend in denim, something we like to call "cheap expensive". Seven likes to call the brand "the French Cheap Monday" which is to say their jeans will set you back around $140. Not exactly the same your basic pair of Levi's, but better than $260 some brands have come to charge.

But by going to the website, reading about the brand online, looking at their collection, listening to April 77 Radio on their site (highly recommended!), we get the feeling that they'll be doing skinny jeans at these price points long after the trend is gone.

The brand is currently available at Seven, Factory People and Riley James (not online yet, call to order) among other places.