We were rather excited to see Atsui Tokyo pop up in our suggestions box--it's an idea long overdue. You see, do any amount of wandering around Japanese online boutiques and you're bound to run into any number of cool Japanese clothing labels that have exactly zero exposure in the US--until now at least. Names like Filly O' Lynx, ManOfMoods, Balcony & Bed and Citrus Notes reveal a facet of Japanese fashion different from the expensive, avant-garde and often challenging designs of Comme, Yohji and Issei. Atsui gets these fun, fashionable lines and finally makes them available for American consumers.
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