Walking into Factroy Studios owner Carrie White meets you at the front door and asks if there is anything she could do. This was no surprise at all considering the studio space was recommended by our friends at Dis Magazine. Carrie has been in the photo industry for a long time and noticed the lack of sound proof white cycloramas in production studios in New York City. Factory has taken all this experience into consideration which is extremely apparent by the spaces flexibility. Factory doesn't feel like other studios in the New York area. The space has the feeling of what a studio might have been like in the early 80's in the Lower East Side. I imagine it as the kind of place that the Velvet Underground would have come to shoot their video. Could we be picking up this vibe from just from the name Factory which alludes to Warhols famous artist studios where all the most important creative people passed through in the 70's and 80's? New York City definitely needs a creative place like Factory right now. Everybody in the creative industry knows Milk Studios and Pier 59 with their out dated dayrates and nickel and diming. We didn't miss it. If you are flexiable enough to make it out Brooklyn just as Spike Jonze, Hedi Slimane, and Sony Records are Factory Studios is definitely worth checking out !
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