Oki-Ni
When we first found Oki-Ni it was a two storefront retail operation in London focusing on exclusive product they'd designed in collaboration with a bevy of European casualwear brands like Duffer and Maharishi. We kind of forgot about the shop for a while, filing it away in our stores-to-visit list should we ever find ourselves in London. Then we randomly typed in their address recently and lo and behold Oki-Ni has been reborn. Refocused and relaunched in August 2007, the operation shuttered its two brick and mortar stores and designed a simple, easy to use online shop focusing on high-end men's clothing and accessories. While casualwear is still a large part of the store, what we find most interesting is their expansion into the high-end realm, focusing on the casual pieces of some top notch men's designers. Menswear from Margiela, Owens, Simons and friends is not the easiest stuff in the world to find online so we expect to add Oki-Ni to our list of online shops we monitor obsessively.
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I love the sizing feature on this site. Whenever you click on the picture, a sizing chart appears on the right, clever.
by stylebite on 29 October 2007, 10:20 AM