Self Edge
Think of Self Edge as Blue in Green west.
The mix of labels is a bit different from its New York counterpart, but the idea is the same. They import premium denim from small labels in Japan, most of which have been making jeans for a couple of decades. While a typical pair of the jeans at the mall might be made of 12-14 oz denim, Self Edge sells ultra-durable 21 oz jeans made from cotton from Zimbabwe of all places (by Iron Heart). Thanks to a helpful reader, it is a latest shop in our guide.
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