Très Bien's Hosting Henrik Vibskov and Our Legacy Store in Stores

By Ara Anjargolian | 09 September 2008, 10:32 AM

On of the better retail endeavors we've seen in a while is certainly Très Bien's store in store concept. The idea of a store in a store--where a shop will carry most or all of a particular designers collection in a designated area of their space--is nothing new. But a store in store is not often done by a small boutique, nor does it usually happen simultaneously in the physical location and online. Last season, Tres Bien did a store in store with Swedish menswear label Our Legacy. This season they've added Danish fashion wunderkind Henrik Vibskov to the mix. If not in Sweden, you can follow the store in store action for Vibskov and Our Legacy here and here respectively. Meanwhile, we've picked out a few of our favorites so far below: