Pleasure Principle
Website: http://www.pleasureprinciple.org 
- Adrian Cowen and Diva Pittala founded Pleasure Principle in New York in 2002.
- The label's aesthetic is "casual bondage"--dark and subversive imagery and graphics, paired with loose silhouettes.
- Primarily a sportswear line, the collection includes T-shirts for men and women, along with casual dresses and separates.
Elsewhere
Blog Posts Mentioning Pleasure Principle
Reborn: Readers of this blog probably do not need to be told of Reborn. While we've known about the store for a while now, we're finally adding...(13 August 2008)
Pleasure Principle T-shirt: Pleasure Principle T-shirt at Seven ($235). A fabulous collection by Pleasure Principle for Spring 2008, many pieces at Seven.(07 February 2008)
Pleasure Principle Fall 2007 at Seven: Imperial Walkers, bondage and everything in between influenced Pleasure Principle's Fall 2007 collection. Just arrived at Seven. (30 August 2007)
Trend Watch: Plaid: Lover Mociun Steven Alan Zero Maria Cornejo Pleasure Principle (27 August 2007)
Stores Carrying Pleasure Principle
| Store | Location | E-Commerce |
|---|---|---|
| Assembly | New York, NY United States | Yes |
| Blackbird | Seattle, WA United States | Yes |
| Harputs Market | San Francisco, CA United States | No |
| Oak | Brooklyn, NY United States | Yes |
| Reborn | Montréal, QC Canada | Yes |
| Seven | New York, NY United States | Yes |
Stores That Carry Pleasure Principle Also Carry
Acne, Chronicles of Never, Complex Geometries, Filippa K, Henrik Vibskov, Jeremy Scott, Kenzo Minami, Ksubi, Raf Simons, Surface to Air
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