Alla Prima

For some unknown reason European women understand the concept of buying lingerie for themselves--not for Valentine's Day, the new boyfriend or girlfriend or their wedding nights. They buy and regularly wear lacy beautiful (and always coordinated) bras and panties--just because they're women and they have the right. Alla Prima has managed to capture a small bit of this European sensibility. Selling mostly European and a few European-quality American brands, the store offers its customers a taste of lingerie heaven. For those who are not familiar with the merchandise, the salesclerks will be more than happy to help you navigate the world of French sizing. While the prices may seem a bit daunting, you will get over it as soon as you put on your new (and matching) bra and panty and look in the mirror--we promise you won't be worrying about your weight, you'll just love being a girl with girl parts.