In the name Standard Deviation, focus more on the "standard" than the deviation. For while the designers featured in the online clothing boutique are independent outfits that deviate from the accepted norms of the fashion industry at large, the high standard of their creations and contributions are what we're more interested in. Indeed, each designer in the roster has a unique and well-executed voice. One focuses in historical inspirations like Dickensian London and marauding pirates. Another is known its art school sensibility with its darling illustrations and creative prints. Still another is the epitome of French effortless chic. With all these strong voices, expect at least one, if not several to speak to you.
(This store was originally suggested by a reader.)
Beckerman, Burfitt, Cloak & Dagger, Cynthia Vincent, Eventide, Future Classics, Grey Ant, Heimstone, Ideeen, Knox, Lorick, Mine, Mociun, Nicholas K, Samantha Pleet, Society for Rational Dress, Suh-Tahn, Sunshine & Shadow
Blog Posts Mentioning Standard Deviation
Sales for 1/18/2009: Standard Deviation has 50-80% off what's left of fall. Eden & Eden in San Francisco and online has 25% off for one week only. Ooma in San...(18 January 2009)